Social media influencers have become some of the most powerful marketing mavericks ofthe modern age, capable of leveraging your brand… Read More
Research shows it takes seven touchpoints for your brand to make a lasting impression on a customer. Seven. That’s why… Read More
Small businesses have a lot of leverage when it comes to the many different tactics they can employ to successfully… Read More
In order to stand out from the crowd in a competitive market, sometimes you have to embrace a more… Read More
Turning new customers into loyal clientele is how most small businesses are playing their long game - finding success along… Read More
From the earliest days of silent films to the CGI blockbusters of today, the evolution of film marketing can be… Read More
The 1950s were a trailblazing era in artistic freedom that bloomed as it intersected with new innovation. For the first… Read More
Color advertising rose to prominence in 1938 when Time printed their first-ever cover in a full, bold color. As the… Read More
Outdoor advertising has a long and storied history, harking back to the first true modern advertisement in 1468 when William… Read More
As a bookstore owner, you know that competition can be stiff, with both the prevalence of e-readers and rival corporate… Read More