St. Patrick’s Day is a joyful celebration that fosters a lively atmosphere. It is packed with parades, good luck charms, and all things green. It’s difficult to ignore when roughly 20% of Americans claim Irish ancestry. You might be astonished to learn that Americans spend $5 billion on this day on average. Any firm would be inspired to make the most of the holiday by this figure.
Don’t worry if you haven’t given it a thought. It’s never too late to start, and with the holiday around the corner, there’s a lot you can do to offer your customers a fun and engaging experience.
Here are a few ways to drive traffic to your online or brick-and-mortar business for St. Patrick’s Day.
Conduct Marketing Campaigns
Emails have been around for a long time, but they never fail to get tons of traffic. If you’ve been avoiding email marketing, now’s a good time to get into it and connect with your valued customers.
Around St. Patrick’s Day, you can start a green-themed campaign to pique the interest of your customers. For instance, you can send them trivia emails or ask questions about the holiday. Since St. Patrick’s Day is a festival associated with history and tradition, there’s a lot of information that you can acquire to engage your readers.
It’s also a day when people indulge in cooking and enjoy family recipes. You can share tips to whip up those delicacies and integrate your products or services if you can.
Engage in Social Media Campaigns
A significant chunk of your customers are most likely hanging out on social media platforms. If you’re not active there, you may be missing out on a significant opportunity.
The days leading to St. Patrick’s Day is an ideal time to engage your followers. The easiest trick is to use green in your campaign and content. It’s a no-brainer as one can’t imagine St. Patrick’s Day banner without the color green.
If your business is into health and wellness, you can promote “eating green.” If you’re a financial adviser, you can share tips to “earn more green.” For businesses in the clothing or beauty sectors, you can encourage your followers to use your products and make others “green with envy.”
Use Store Signs and Displays
Go green on your displays to get your store to exude festive vibes. One of the easiest ways is to collect all the green items from your inventory and arrange them in an appealing way.
You can also use banner stands inside or outside your store for this purpose. Your merchandising also plays an essential role in encouraging your customers to buy from you. Offer suggestions by displaying your products creatively, motivating customers to buy from you.
Organize In-Store Events
Organizing activities and immersive experiences are one of the best ways to engage your customers and offer them something extra this St. Patrick’s Day. You can set up a themed photo booth with lots of props and accessories and a pop up display. The idea is to create something Instagramable to drive traffic. As people post and share their pictures, you can increase awareness about your brand.
As for your loyal customers, you can send out special invites to them for an in-store party. Serve them beer and appetizers on the house and invite them to be the first to see your spring collection. Depending upon your business and the laws in your local area, you can open up this party for everyone or for customers aged 18+ or 21+.
Host and Promote a Fun Night Event
If you don’t want to pressure your customers into buying something and only want to build a deeper connection with them, here’s another fantastic idea: You can hold a trivia night or invite upcoming comics for a gig.
You’ll be surprised at how many people enjoy attending such events. As they walk into your store with their friends, they’ll also get an opportunity to explore your products. When there’s no pressure to buy, they’ll be relaxed and have a great browsing experience. Use matching table covers to get your store and customers in the mood for the event.
You can also award prizes for competitions. Remember to associate these gifts with your brand. It’ll ignite a stronger brand recall later.
Offer Green-Themed Discounts
If there’s one thing all customers love, it’s discounts and deals. To match with the spirit of St. Patrick’s Day, you can come up with green-themed discounts. For instance, you can offer special deals to customers who get their own shopping bags, you can reward people who walk into the store wearing green.
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