Running a small business can be equal parts gratifying and challenging. As the seasons come and go, companies often encounter uncertainty as to their revenue ebbs and flows. Contending with...
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Whether you are marketing a group, event, campaign, product, or simply your business, visibility, and being top of mind are crucial to your success of attracting a large audience. Garnering...
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It’s the most important word for modern businesses: data. It’s through data we understand customers’ vitals, desires, preferences, and habits. If knowledge is power, data is its lifeblood. This couldn’t...
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As seasons change so too do customer and client spending habits. Understanding and being able to predict the effect these have not only your industry as a whole but your...
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From coordinating dates to securing venues, many factors make hosting a corporate event challenging. These are even more difficult when you’re a small business. As a small business owner,...
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Taglines, mottos, and slogans have been the mainstays of marketing since modern advertising’s dawn in the 1960s. From “It’s the Real Thing” to “I’m Lovin It” to “Think Different”, consumers...
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Research shows it takes seven touchpoints for your brand to make a lasting impression on a customer. Seven. That’s why it is so important to take advantage of every opportunity...
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Small businesses have a lot of leverage when it comes to the many different tactics they can employ to successfully put their advertising strategy into action. One key tool that...
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In order to stand out from the crowd in a competitive market, sometimes you have to embrace a more unconventional strategy. That’s where the flexibility and possibilities created by...
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Turning new customers into loyal clientele is how most small businesses are playing their long game - finding success along the way as they assemble a repeat client list. Building...
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From the earliest days of silent films to the CGI blockbusters of today, the evolution of film marketing can be studied through the evolution of the movie poster. Film technology,...
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