From coordinating dates to securing venues, many factors make hosting a corporate event challenging. These are even more difficult when you’re a small business. As a small business owner,...
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Taglines, mottos, and slogans have been the mainstays of marketing since modern advertising’s dawn in the 1960s. From “It’s the Real Thing” to “I’m Lovin It” to “Think Different”, consumers...
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Research shows it takes seven touchpoints for your brand to make a lasting impression on a customer. Seven. That’s why it is so important to take advantage of every opportunity...
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Small businesses have a lot of leverage when it comes to the many different tactics they can employ to successfully put their advertising strategy into action. One key tool that...
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In order to stand out from the crowd in a competitive market, sometimes you have to embrace a more unconventional strategy. That’s where the flexibility and possibilities created by...
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Turning new customers into loyal clientele is how most small businesses are playing their long game - finding success along the way as they assemble a repeat client list. Building...
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From the earliest days of silent films to the CGI blockbusters of today, the evolution of film marketing can be studied through the evolution of the movie poster. Film technology,...
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The 1950s were a trailblazing era in artistic freedom that bloomed as it intersected with new innovation. For the first time in history, visual artists were able to establish themselves...
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Color advertising rose to prominence in 1938 when Time printed their first-ever cover in a full, bold color. As the century progressed, the advertising industry exploded with innovation and excitement....
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Outdoor advertising has a long and storied history, harking back to the first true modern advertisement in 1468 when William Claxton used an ad to promote his new book.. From...
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As a bookstore owner, you know that competition can be stiff, with both the prevalence of e-readers and rival corporate brick and mortar bookstores staking a claim in your market....
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