Through the changing seasons, you know you have a lot to go through after reviewing initial costs. From labor to supplies to specialty services, your balance sheet has a lot...
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When determining how to rework the marketing plan for your small business, it can be difficult to stay on brand while also doing something new. What techniques work best? What...
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July is National Grilling Month and what better way to celebrate than to break out your grill, fire up your smoker, and throw a backyard BBQ with your friends and...
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So you have your purchase data collected from your store to see what your customers are buying the most. The next step is to formulate a plan that turns data...
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One of the most effective as well as the easiest tools to advertise doesn’t cost much upfront and then costs next to nothing from point of purchase on. They’re...
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This July 4th is going to be the most unique in recent memory. With social distancing still, the norm and our lives just beginning to return to some degree of...
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Coming up with a lot of money for advertising and marketing needn't be an issue. While large businesses have extensive budgets for both, small businesses often struggle to allocate significant...
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While at this point we’re all familiar with the practice of Yoga, many have never taken the time to explore the depths of this ancient discipline. Life gets busy...
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While a lot of non-essential businesses have been given the green light to open up, some may not feel comfortable reopening their doors. While meticulously going through your business and...
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In today’s social media-driven world, the use of influencers to market and sell products has grown into a full-fledged marketing phenomenon. Influencers, as you are probably already aware, are individuals...
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To make a reopening truly grand, paying attention to the tiniest of details can reap the biggest rewards. Beyond the usual cosmetic fixes to make everything pretty and the business...
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If you’re like a lot of small business owners across the country, you’re eager to get the go-ahead to reopen your doors. The shutdown has cost you a lot of...
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