Recently, there have been many digital mediums that have surfaced in the advertising arena. However, don’t be disheartened, as print is still a vital platform for marketing. Research proves that...
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It is essential for companies and brands to maintain a distinct visual identity; this enables them to attract their audience’s attention and acquire space on the digital platform. Design is...
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Monroe’s Motivated Sequence. It’s a five-step process to move customers, employees, or just about anyone to do what you want them to do. The steps are: Attention: Do something to...
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There’s nothing like humor for a memorable message! A good laugh gets your message across in a pleasant manner, even when you’re laying down rules or discussing subjects your audience...
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When we see signs and banners flying everywhere outdoors, it’s sometimes easy to forget that banner advertising is just as important once we come indoors. After all, customers inside your...
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It does seem that signs are everywhere. You can’t walk out of your house without seeing a yard sign or two, and you certainly can’t drive around without seeing dozens...
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Are your banners and signs bringing the right message into focus? Or put another way: Are your potential customers seeing what you want them to see? It’s easy to get...
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Happy Summer, Teachers and Administrators! If you’re in the school right now, take a breath and look around. NO STUDENTS! Time to get some real work done! Check Your Signs...
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On the roads . . . Corey Doctorow/Flickr.com On our buildings . . . Paul Joseph/Flickr.com Above our cities! ING Group/Flickr.com With banners seemingly everywhere, it’s easy sometimes to forget...
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Chhoosing the right banner stand can be very intimidating. You have so many choices and it’s hard to know if you’re picking the right stand for your needs. What works...
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Eye-Catching! Flags are great attention-getters for sales, events, trade shows or any time you’re trying to draw your prospects’ eyes. You see flags every day as you drive, walk, or...
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Tse Lo Sze Simonai, Wikipedia Commons Maebmij, Wikipedia Commons Getting Noticed Means Asking the Right Questions If you want to spend your trade show dollars wisely and well,...
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