Trade shows provide a useful platform for your business to showcase the brand and products and to get in front of prospective customers. But since the convention hall is always...
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Outdoor advertising is a mass-market platform used to promote a product or service to consumers when they are outside their homes. The most popular spots for such advertising usually include...
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Do you know Americans are expected to spend a whopping $18.11 billion this Easter, thus making it one of the most profitable holidays of the year right after Christmas? That...
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‘Signs’ are the cornerstone for any business trying to market and advertise their brand; without them, you’re missing out on promising communication opportunities with potential consumers. Incorporating Signs in your...
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Making a significant and impactful impression at promotional events goes a long way in building ‘brand recall’ which in turn is a key factor in building a successful and distinctly...
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Recently, there have been many digital mediums that have surfaced in the advertising arena. However, don’t be disheartened, as print is still a vital platform for marketing. Research proves that...
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It is essential for companies and brands to maintain a distinct visual identity; this enables them to attract their audience’s attention and acquire space on the digital platform. Design is...
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Monroe’s Motivated Sequence. It’s a five-step process to move customers, employees, or just about anyone to do what you want them to do. The steps are: Attention: Do something to...
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There’s nothing like humor for a memorable message! A good laugh gets your message across in a pleasant manner, even when you’re laying down rules or discussing subjects your audience...
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When we see signs and banners flying everywhere outdoors, it’s sometimes easy to forget that banner advertising is just as important once we come indoors. After all, customers inside your...
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It does seem that signs are everywhere. You can’t walk out of your house without seeing a yard sign or two, and you certainly can’t drive around without seeing dozens...
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Are your banners and signs bringing the right message into focus? Or put another way: Are your potential customers seeing what you want them to see? It’s easy to get...
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