With the advent of the internet and increased global connectivity, several small and medium scale businesses have emerged. But, with an increase in businesses, there’s been a massive surge in competition.
While you might have a great product or online presence, you still need quality customer service and marketing to ensure that your venture stays afloat. Here’s seven marketing insights stated by the experts:
1. Gather Customer Feedback, Good or Bad
Customer feedback is an essential element to grow your business. While positive feedback can be motivating, negative feedback provides valuable insights into problems your business might suffer from. Listen and engage with your customers and consider their honest reviews when launching future products or services.
In addition to in person interactions and reviews, customers often use social media to communicate their satisfaction, or lack thereof. For quality tracking, use a social media monitoring team to capture all brand mentions or tags.
2. Master Your Niche
Running a successful business requires mastering a market; finding that niche you do best and sticking to it. Despite this, most business owners are tempted to venture into new markets too early, resulting in missed opportunities for customer engagement and degraded product quality.
By sticking to a single niche, your business will be more effective and streamlined when tackling various areas, including:
- Product and service optimizations.
- Consistent improvements in your specific niche.
- Emphasizing organic SEO growth to establish customer trust.
- Digital marketing campaigns.
And, if you have a physical location, market your expertise outside your store with vibrant banners and frames from BannerBuzz.
3. Utilize Omnichannel Strategies
With the exponential rise in e-commerce marketing, shopping has made a massive shift online. Likewise, to ensure that you are increasing your brand awareness across a variety of media platforms, it’s best to develop an omnichannel marketing strategy.
An omnichannel strategy shares similar marketing materials across multiple media channels. To integrate an omnichannel strategy, allow your customers to interact with you through different platforms, such as social media, email, live chat, text, and more. When you begin an omnichannel strategy, make sure to monitor your target audience and where they purchase from. This will inform you on which channels to invest greater resources into.
4. Minimize Time Consumption
Most people are busy. The last thing they want is a business that takes a long time to deliver. Therefore, to minimize time consumption and be more productive, try using automation software. Automation software makes monotonous tasks instantaneous, letting employees focus on serving customers. There are several automation tools available online, including:
- Hotjar to understand site visitors and their means of interaction with your brand.
- Keap for personalized marketing.
- Calendly for fixing appointments and avoiding time management hassles.
5. Market Your Niche
While big competitors can be intimidating, by offering a unique and appealing product, you can carve out your niche against them. Create materials to market your brand’s innovations and convince the buyers why your products and services fulfill unique needs. Launch e-commerce platforms and interactive websites that are easy to navigate.
In combination with user-friendly back-office systems, tech has been an effective strategy to help small businesses fight with the big brands. Even as a small business, it’s important to consider physical marketing materials. While billboards may be out of the question, consider materials such as signs and decals for visually appealing, inexpensive forms of advertisement.
6. Have a Flexible Approach
Business owners often stick to a particular approach for years to their detriment. Having a flexible business strategy allows you to be adaptable to change and respond better to customer feedback. Don’t be afraid of implementing new tech and experimenting with innovative ways to streamline your customers’ experience.
For marketing, here’s some strategies that integrate with a flexible brand strategy:
- Product reviews – Product reviews from online platforms such as your e-commerce store and social media channels can be used to leverage feedback for your strategy and testimonials for positive customer experiences.
- Mobile-Friendly Content – Mobile friendly websites allow you to quickly make changes to your web content, avoiding the hassle of designing your site twice.
- Email marketing – Email marketing not only allows for quality interactions, but can communicate information quickly to your customers. For further targeting, classify and subdivide your email list by how customers interact with your brand.
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