Have an upcoming event or looking to increase your levels of engagement and make contact with potential new customers for your business? What you need is the most cost-effective offline marketing tool there is: the perfect banner. But what kind? Vinyl banners or fabric banners?
Banners are among the simplest and most effective ways to advertise. They build awareness and drive engagement through motivating copy and effective design techniques. The two most commonly used materials for banners are vinyl and fabric.
With print technology achieving higher levels of sophistication and quality, printing on fabric is now easier, cheaper, and faster. A banner made from vinyl, meanwhile, is an evergreen option; the perfect balance of class, functionality, and value.
Each has their own unique characteristics, making one more useful than the other in particular circumstances. Comparing and contrasting them will help you choose the right one for your business needs.
The first clear distinction is that custom vinyl banners are ideal for outdoor usage. They also work well indoors – just be sure to have them printed in matte so their glare isn’t distracting. Their durability, however, makes them stalwarts for outdoor marketing and advertising. Come strong winds, rains, or harsh sunshine, the colors on these outdoor banners remain vivid for long periods of time.
Fabric banners, on the other hand, are commonly used indoors for their warmer finish and feeling as well as a certain fluidity. The proper use of complementing colors in fabric helps to create extremely distinctive designs. This material easily blends in with its surroundings without looking like an “in-your-face” promotion.
Additionally, the ability of a fabric banner to absorb light, coupled with matte finishing printing, makes them more elegant-looking. Although they are usable as outdoor banners, one must be cautious of weather-related fading or damage. If the natural look of a fabric banner is attractive to you, consider using them for short-term events.
To further understand the utility of these banners, let’s address the specific advantages and disadvantages of each.